ALISON BALDWIN

Alison Baldwin has more than 10 years top flight in-house PR experience working for Nuclear Electric and Camelot Group plc, operators of the National Lottery.

Alison was part of the PR team that launched the National Lottery in 1994 and was ultimately responsible for all consumer PR and media relations activity surrounding the National Lottery brand, the various games and their winners.

She has managed an in-house team and external agencies responsible for creating and sustaining the massive interest in the lottery from all sections of the UK's media.

Alison was part of the senior management team responsible for the preparation of the successful lottery rebid.

She is a public relations graduate from Bournemouth University and a member of the Institute of Public Relations.

Alison can be emailed at alison@coastcommunications.co.uk